Organizations are struggling to understand the relevance of social networking tools internally. You can see the lack of maturity in this field by looking up
E2E on Wikipedia; of the several interpretations of E2E, none refer to
Employee-to-Employee. Other X2X concepts are better documented:
- B2B – Business-to-Business
- B2C – Business-to-Consumer
- B2G – Business-to-Government
These three all have aspects of commerce for the provision of products or services between different parties. A more recent, fourth X2X entry is
B2E – Business-to-Employee, recognizing what goes on within a given organization rather than its external interactions. As the Wikipedia
entry notes (2011-04-20):”Business-to-employee (B2E) electronic commerce uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes.Examples of B2E applications include:
- Online insurance policy management
- Corporate announcement dissemination
- Online supply requests
- Special employee offers
- Employee benefits reporting
- 401(k) Management”
The traditional 1.0-style of Intranet is one of the tools used by businesses to provide information to their employees, so it can be regarded as a B2E platform. Typically the provision of information is controlled in a top-down manner.With the newer 2.0-style of Intranets, employees are able to contribute, either by adding documents and other forms of content, or by participating socially. But B2E tools are ineffective at supporting social interactions.
It isn’t about what a business tells its employees, but rather what the employees tell each other.Social interactions within an organization typically enable the execution of a wide range of critical business processes that aid commerce. Workers requesting input on a task, or notifying the next performer that they are finished, engage in social interactions that increasingly use mediating technologies such as email, instant messaging, telephone, fax, workflow, online discussion, videoconferencing, online web meeting, etc. Seen in that light the more recently available social tools such as wikis, blogs, microblogs, communities, ideation sites, expertise location, etc. just provide more choices to increase the effectiveness and timeliness of those critical, internal social interactions in support of commerce.
E2E seems overdue for recognition.Syndicated at
http://conversations.opentext.com/
