The value of social media to an enterprise is still being proven in many organizations. Since most such 2.0 technologies employ a ‘pull’ or ‘opt-in model’, getting staff engaged can be a challenge at first.I recently developed a 10-step approach to effective enterprise social networking specifically to use within OpenText.

• The first step is to add a picture of yourself, not an avatar or the default icon.
• The second step is to add information to your profile.

In support of these two steps I developed the following two-minute video which we have deployed on the login page of our Intranet systems.

• It isn’t supposed to be super-professional as we are also encouraging staff to make more videos – if they think they need professional production for every video they’ll never get started.

Anyway, here’s the video. It shows screen shots of our internal Content Server system called Ollie, and specifically some of the features of the Pulse social networking offering.Pulse combines the style of microblogging or status posts made famous by twitter, together with Content Updates. Comments associated with newly added content (digital files) are shown in a ‘stream’ and other users can add additional comments or ‘like’ the item.